Thursday, July 28, 2011

Zara: New display for Fall/Winter 2011

Zara at Plaza Indonesia is still in the sale promo, but some of the windows have already occupied with the new Fall 2011 mannequins wearing the Fall/Winter 2011 collection. Not so creative but still fabulous especially the women dress collection.

Wednesday, July 27, 2011

Mango: New display for Fall 2011

The sale season is almost over in some stores and the latest collection whether pre-fall or fall/winter collections are starting to come. Hence, the window display must be changed too. Like we can see in the Mango store at Senayan City where the mannequins appear fresh with new curly shoulder-long wigs and the latest arrival of new collections.

Tuesday, July 26, 2011

Celine: Pre-Fall 2011

Celine is now become one of the most favorite labels in Europe and some countries. With Phoebe Philo on the head, Celine has turned into a modern and edgy label with its minimalistic cut. And here come the pre-fall 2011 collection that are also very fabulous and very wearable yet classic.

Jade: Focus on Victoria Beckham

Victoria Beckham, the most stylish footballer's wife, has created a deluxe ready-to-wear brand under her own name. This brand has already became a favorite among the stylish women on earth with its clean, minimalistic cut. Now this brand is available in Jakarta, Indonesia via a multi brand boutique, Jade.
To introduce this new coming brand, Jade displays its window at Plaza Indonesia store with very creative and interesting concept. Stickers of paparazzi, paper spotlights on the ceiling, and the paper image of Victoria Beckham herself make a story about the arrival of Vic the make the paparazzi go frenzy snapping her and yelling the actress to smile. Around Vic image is some mannequins wearing the latest Fall/Winter 2011 collection.

Monday, July 25, 2011

RED Valentino: welcome to Jakarta

RED Valentino, the secondary (or third ?) and more affordable line of Valentino, is recently opened its first boutique in Jakarta, Indonesia. A small but stylish and chic boutique, dominated with white color on the wall and pastel colors on the clothing sold. The display is witty and unique. Beautiful (because full make up) but hairless and footloose mannequins pose in some actions.

Tuesday, July 19, 2011

Cache Cache: sale

Watch how this French brand styles their mannequins in just simple T-shirts (with sale words in some languages written on it). Also the colorful stickers and papers on the glass window and the ceilings. Fun, attractive, and very communicative.

ck calvin klein: purity

ck calvin klein, a label from the Calvin Klein fashion brand, is always about simplicity and minimalism in design. White, grey, cream, black, and other natural colors are frequently used. The display also reflects this concept with headless mannequins pose in natural gestures.

Tuesday, July 12, 2011

Forever 21: Strike some poses

Forever 21, a street wear label, dresses its vast window displays with mannequins in many different poses. The good point from these mannequins is the existence of brown-colored mannequins that represent people from different color. Also I give two thumbs up for very excellent styling of outfits and accessories.

Monday, July 11, 2011

Gaudi: Comic

Gaudi opens its latest store recently at eX with comic theme on its display. Expression tablets that usually found at comic are used to shows the discount program. While the comic images are used to cover 'A' letter and the display ground. Interesting and unique at the same time.

Friday, July 8, 2011

BCBG Max Azria: Sale & an unpublished image

The sale promo in BCBG Max Azria boutique is still on going. The VM team has an attractive idea to showing the sale promo in a very exclusive way. Not just a red paper showing sale word, instead the mannequin carries a kite with sale word written on it.
The other image is the previous week's display with runaway theme.

Tuesday, July 5, 2011

Chanel: Paris-Byzance, Pre-Fall 2011

For the pre-fall 2011 collection Chanel takes us to the Ottoman empire that ruled Byzantium some centuries ago. This Paris-Byzance collection is rich with details and ornamentation from some of the Chanel artisans. The Chanel boutique in Jakarta has already displayed this collection. The fully carpeted background, Ottoman style pillows, and other inspiration from this infamous Oriental empire. Just go to this boutique and shop for pre-fall collection is somewhat rare and very exclusive.

Monday, July 4, 2011

TopShop/TopMan, Senayan City: New face

The TopShop/TopMan boutique at Senayan City unveiled its new face last month after several months of renovation process. Improved interior design but average quality of window display.

Metro: I Love Jakarta (Great Sale)

Metro uses the 2 main problems of Jakarta, flood and over heat, to celebrate this year's Jakarta Great Sale. One window show mannequins in rubber boat with image of water that is raising. Then, other window shows the mannequins wearing hat and sunglasses when the sun is shining brightly and the temperature touches over 30 degrees. The main line of these two concepts is raising the awareness of the customer to care about the Jakarta environment.