There are couples of ladies talking to each other, gossiping everyone they know or not, comparing each other's fabulous dresses and latest accessories in the garden. That it the scene I catch from the BCBG MaxAzria window display.
Color blocking is not only the trend in fashion but also for the window display concept that usually follows the clothing or accessories presented. Gucci is the beginner of this concept (look at my January posting) and followed with other brands like ck calvin klein, BCBG MaxAzria, and event fast fashion Forever 21.
BCBG MaxAzria combine the Christmas and sale concept display at one way. The sale letters are in red color and covered with snows. On the ground we can see sands of sterofoam that form the snow.
Christmas is near and so is the New Year. There will be a lot of parties and celebrations. Here are some window displays where mannequins wearing party dresses in many styles.
One of BCBG MaxAzria window displays at Plaza Indonesia is showing three mannequins having a dialogue at a balcony. This balcony is facing the Eiffel tower, of course in the form of printed photo.
The mannequins in BCBG MaxAzria window display are posing in the garden. An artificial one of course, via giant garden images and paper statues of trees and a lamp. Suitable for Indonesia because the sun is always shining everyday and it's good to be in the garden for refreshing.
This end of October, BCBG Max Azria unveils it's second boutique in Jakarta that is at Plaza Indonesia. The boutique has two window display space, not as big as the Senayan City display but can perform the collection well to the passer by. However, the lighting is not correctly placed on the mannequins that makes my photo look dark.
The three mannequins at BCBG Max Azria boutique wears the trendy tiger printed jacket and shirt. The attitude and the appearance of this tiger print is of course chic a la American style, not that va-va-voom Italian.
These days we cannot live without gadget, whether it is used for communicating with other or just to entertain or even for showing-off only. BCBG MaxAzria celebrate this tendency by displaying an I-pad themed display this fall season. The glass window is covered by I-pad image complete with Facebook and Twitter icons. On the screen (inside the window) we can see the mannequins are posing as if we see the recent catalogue of this brand online.
The sale promo in BCBG Max Azria boutique is still on going. The VM team has an attractive idea to showing the sale promo in a very exclusive way. Not just a red paper showing sale word, instead the mannequin carries a kite with sale word written on it. The other image is the previous week's display with runaway theme.