Undefined installations

 Ermenegildo Zegna - ION Orchard

 Bulgari - Paragon Shopping Centre

Both Ermenegildo Zegna and Bulgari window displays are decorated with installations that until now I still don't understand or catch the meaning. At Zegna, there is a halo-like formation of wooden sticks in white color behind the mannequins. While, Bulgari placed two circular installations in each window. This circular thing might look like a lamp or perhaps a fan.

Ermenegildo Zegna: What men want

Ermenegildo Zegna is Italy's legendary suit maker that has hundred years of experiences in producing the high quality men suits and other men stuffs. The window display of Zegna everywhere is about masculinity from the choice of property materials, the mannequin pose styles, and of course the right choice of clothing and accessories. The example of this shop window in Paragagon Shopping Centre, Singapore, where everything that I or other men want is available on it.

Ermenegildo Zegna: Mirror mirror

Ermenegildo Zegna is promoting its Su Misura service through printed advertisement and also window display. The Zegna display at Plaza Senayan is now installed with a life size mirror. This kind of mirror is always exist in the good tailor's service room because customer need to see himself on it while fitting for the suit or whatever clothing ordered.

Ermenegildo Zegna: Su Misura

Su Misura is Ermenegildo Zegna's service to make suits, jackets, trousers, coats, shirts, and ties all in tailor-made, or in other words they are all measured to suit and match each of us body. This service is celebrated at Zegna window display. There are blocks of the infamous and high quality of Zegna fabrics, scissors, measure tape, and a jacket that arrange as if it is still incomplete.

Ermenegildo Zegna: Grown up Christmas decorations

Ermenegildo Zegna window display is decorated with silver colored deer horns. They are very mature looking Christmas decorations compared to cheerful bells or Santa Clause image.

Initial and Logo

Gucci, Grand Indonesia

Chanel, Grand Indonesia

Louis Vuitton, Plaza Indonesia

Dior, Plaza Senayan

Hermes, Galleria Grand Hyatt

Yves Saint Laurent, Senayan City

Loewe, Grand Indonesia

Ermenegildo Zegna, Pacific Place

Coach, Plaza Senayan

Almost all the big name brands that exist in the world of fashion these days have their own initial or logo or symbol to represent the brand. The famous LV initial of Louis Vuitton, double C of Chanel, double G of Gucci, H for Hermes, and many others can be a mean to show off those brands.

Sale Season

With the Jakarta Great Sale and the end of summer season in the fashion world, almost all of fashion boutiques and department stores in Jakarta is starting the sale program. Some stores decorates the display with sale theme in very artistic way, but some are just play safe and plain with sticker or paper to promote the sale.
Here are two stores that promote the sale in distinct ways. Tumi creatively covers their luggage with papers and sale word written on them. While Ermenegildo Zegna maintains the brand's exclusivity with sale word written on an acrilic.

Ermenegildo Zegna: Masculine

It is so rare to find masculine fashion and masculine men in the fashion universe. But this display of Zegna at Pacific Place shows the masculinity of a men when it comes to clothings and accesories.

Happy Birthday Zegna !

Ermenegildo Zegna is an Italian brand for a true gentlemen who want to wear a stylish suit without looking flamboyant or too dandy. This brand holds a centennial anniversary this year with some special commemorations in China and some other countries. Although it is an old house, Zegna always come in their finest quality of fabrics, stylish yet classic and wearable cut, whether in clothing, leather goods, and fragrances.

Sissy gesture

Is it just my feeling or is it true that the right mannequin act in a feminine way. So disappointing for Ermenegildo Zegna to have a sissy mannequin.

Sale is in the air !

With Jakarta Great Sale program of DKI Jakarta government and the end of summer season (if is is existed here in Indonesia), boutiques and stores offer sale program with many visual pop. From the most vulgar one 'til the most elegant.
Happy shopping everyone