Bubble Girl, a boutique selling dresses for girls, was having a sale promotion the time I took these photos. There are giant red colored letters that scream SALE and also words of 'in the air' on the window. To strengthen the message of 'air' the VM team creates a very effective properties - balloons made of paper that have white ribbon. The balloons are hung up on the ceiling so that they look like flying in the air. Simple but excellent.