Ted Baker: Hunting game

Survival of the Fittest is the theme for Ted Baker's Autumn Winter 2012 collection. Both on the advertising image and the display presents a hunting game in the forest where a girl dressed in a fabulous leather jacket appears as a keen hunter with a set of arch and arrows. The different is found at the display where the male mannequins is finally shot by the female one and it drops on the ground. The set of this display is a vivid portrait of a forest with falling leaves, wild plants, and some wood blocks to display the accessories collection.

Ted Baker: Sale

There are many ways to promote the sale program on your stores. Some stores use the soft spoken way to maintain the exclusive image, but some speak the sale loudly to attract mall onlookers. The example of the second way can be seen on the Ted Baker window display. There is a giant poster of horse riding athletes and some words written there - 'And they're off to Ted's sale'. This poster is very attractive among the other neighbor stores.

Special Occasions

Ted Baker, Grand Indonesia

Y-3, Plaza Indonesia

Armani Exchange, Plaza Indonesia

Sometimes window display is decorated to focus on special occasions other than previewing the new collection of a season. Royal wedding of the brand's national prince, support to devastated victim of a disaster, brand's anniversary, and other occasions.