Missoni: Old glory days

Renovation need was the first thing on my mind when I saw the Missoni boutique at The Shopping Gallery of Hilton Singapore. The boutique has a somber gold colors that look like an old boutique. The window display also has this same type of atmosphere. Gone were the bright colorful image of Missoni stripes and print motifs on my mind. Hope it was not my wrong perception of how should Missoni boutique looks like.

Dries van Notten: A piece of art

Looking a Dries van Notten window display is like observing a piece of art, a modern one of course. From the mannequin shape, the properties, and of course the outfits displayed, everything is beautiful. Unfortunately I could not photographed the other side of the window.

Modern Minimalist: European designers

 Givenchy - Paragon Shopping Centre

 Salvatore Ferragamo - Paragon Shopping Centre

 Bottega Veneta - ION Orchard

 Yves Saint Laurent - ION Orchard

Valentino - ION Orchard

Jil Sander - Hilton Singapore The Shopping Gallery

Stella McCartney - Hilton Singapore The Shopping Gallery

The modern minimalist concept of boutiques and window displays are also used by lots of designers from Europe. Although Milan and Paris, or London, may become the source of all the elaborate details and embroidery or crazy designs, a clean look of a store still becomes an icon of luxury.

Modern minimalist: American designers

 Marc Jacobs - ION Orchard

 Alexander Wang - Hilton Singapore The Shopping Gallery

 Herve Leger - ION Orchard

 Tory Burch - Wisma Atria

Minimalist is a big big trend that never disappear in the world of high fashion brand. Although the seasonal fashion shows are always grande, lots of spectacles, and full of amazing scenes and properties, some designers choose to back to the clean and simple world when it comes to dress their boutiques or window display. Marc Jacobs is the right example for this kind of concept. Fashion avacionados will not forget his amazing New York shows that may feature a marching band or a pastoral hills. But just look at his boutique in ION Orchard, Singapore, where 5 female mannequins standing and posing in all the similar style. Nothing spectacular about the display properties also. The hottest new comer in the New York scene, Alexander Wang, also has the ultra modern minimalist concept for his first ever boutique in Singapore. Black and white marble and properties dominate the all appearances. They might look so bland and too simple, but sometimes it is the best way to perform the luxurious and high quality products.

Lanvin: Music Box, part 2

Lanvin boutique and window display at The Shopping Gallery of Hilton Singapore has a much bigger space than those in Plaza Indonesia, Jakarta. The window display has the similar concept of a music box where mannequins are turning all around. Since, the space is more spacious, the dramatic concept of this display can be viewed and felt stronger and deeper.

Mulberry: Zoo

 The Shoppes at Marina Bay Sands

Hilton Singapore - The Shopping Gallery

Animals are the main attraction of Mulberry window display for Spring/Summer 2012. There are big tigers, colorful giraffes, and zebra families that can mingle together inside the box. Their expressions are so cheerful and friendly. Plus they are playing balls too. So refreshing for me to view this display.

Paul Smith: Flower gardening

There are some flower seeds and a watering can on the left side of the window display, as if it is the first step of gardening. After some periods, those seeds are growing and the flowers are blooming in the form of a very classic and beautiful flowery dress. Those are not the tips on gardening from a female magazine. Those are the description of a very conceptual and exciting Paul Smith window display that I sawy at The Shopping Gallery of Hilton Singapore.