Boss Orange: Genius fishes

Boss Orange Summer 2012 window display is about underwater fishing process that is very vividly portrayed with the use of some tools inside the window. Now, it is time to have sale and the VM team does a very creative thing by using stickers of tiny winy shark image stickers to form the SALE word. It looks as if those fishes are genius that they make a formation of letters.

Boss Orange: Marine

The orange wheels at Boss Orange window display are gone. They are replaced with some metal cubical-shape trap box and some buoyant tools. It feels like you are at a harbour or ship dock.

Boss Orange: Wheels

Orange is, of course, the color of the Boss Orange logo. This color is now applied at the wheels installed at the Boss Orange window display at Central Park, Jakarta. Nice color and more appealing to youngsters.

Boss Orange: First stand alone boutique in Indonesia

With the growth of middle class Indonesian people who can afford luxury or fancy fashion stuffs, many brands are starting to expand Indonesian market especially Jakarta. Also thanks to the emerging A or B class shopping malls everywhere throughout the city. In the end of 2011, Boss Orange are operated its first stand alone boutique in Indonesia (perhaps in South East Asia too) that is in Central Park, West Jakarta. Hope it will be as successful as its older 'brother' which is so long standing in Indonesia and already has a faithful market.