Tuesday, April 24, 2012
Denim Destination: The raid of the werehouse
Denim Destination is a multi-brand store that sells premium denim brands such as True Religion, 7 for All Mankind, Cheap Monday, Rock and Republic, Ben Sherman, and many others. This large denim store is a part of Debenhams at Senayan City and occupies almost half of it's second floor. Last weekend I found that this Denim Destination window display is already updated with very unique concept. In my mind I imagined that there was a raid to a were house where the denim and other clothing stuffs are kept after the shipment process. The broken wooden boxes are everywhere as well as the wooden debris on the floor. This messed up were house concept is out of the box compared to the other branded store displays that only show glamor and beautiful things.