Just like fragrance, people will turn to French or America when it turns to big big diamonds jewelries. However, England has some of the world's famous jewelers but most of them are discreet and not aggressive in marketing strategy. The example is Solange Azagury-Patridge that always create unusual jewelries made from world's most precious materials. She has one boutique in Singapore that is at Ngee Ann City. The boutique is very minimalistic at the exterior with black and red are the dominant color. Each window display is decorated with jewelry display box in red color complete with pomp and circumstances decorations of feathers and velvet.