Hermes: Back to the core

This fall/winter 2011, in each Hermes printed campaign there is a slogan: Hermes, contemporary artisan since 1837. This theme is translated by the Hermes Indonesia's VM into the core of this brand's first business. When Hermes was founded at 1837, the main focus of this brand is the harnesses and bridles for the carriage trade especially for European nobleman. Thus, in the display there are wheel, saddle, and horse shoe to represent the world of saddlery.