Tuesday, September 27, 2011

Tommy Hilfiger: Playing tennis & golf

Tommy Hilfiger, American preppy brand, is developing its business in Indonesia by opening some boutiques in different provinces. One of the store is at Gandaria City, Jakarta, that becomes the first store opened this year. The fall/winter window display is about playing sport. Tennis and golf become the chosen sports and they fit with Tommy Hilfiger concept of preppy clothing. The display is interesting with tennis and golf balls on the faux-grass grounds as if the mannequins are exercising.

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